Web design
First impressions are everything
Let’s say you have an important meeting and you would really like to impress them. Would you just roll out of bed, throw on a sub-par outfit and head out the door? No, because you know at least two things: 1)First impressions are crucial when meeting someone for the first time, and 2) Most people form a semi-permanent opinion of you within three seconds of first meeting them. So with this in mind, you know that you’ll be dressed to impress.
The same line of thinking applies to your web design. Many times, your website is a person’s first interaction with your company. Visitors will form an opinion of your company as soon as they hit your home page. There are no second chances, only the back button.
Our designers take the time to get to know your company, its business goals and target audiences. The outcome is an outstanding web design that presents clear navigation, satisfies the requirements for the web development portion of the project, and speaks of your uniqueness to all of your target audiences. We’ll have your website visitors falling in love with your company at first sight.
Search Engine Optimization
Attract, convert, and retain customer
Build it and they will come? We all wish this were true, but with millions of websites on the Internet competing for your customer’s business, your web site can become a needle in a haystack in a nanosecond.
Search engine optimization is incredibly important for your website’s success. Since search engines are one of the main channels where new customers find out about your company, products, and services online. It’s vital that search engine optimization is a part of your Internet marketing strategy.
Think about it: if you search for something on the web, how many search result pages do you view before giving up? Probably about two. Anything past that is out of sheer desperation. So if your company isn’t listed on those pages, you’re out of luck in attracting those potential customers attention.
We recommend a combination of services that together help your Website rank higher in search results at the key decision points where your prospective customers are actively seeking a solution. We do the research to figure out exactly what keywords your customers are searching, and use them in various ways to optimize your website. When search engine optimization is done correctly, your company (and your bank account) will reap the benefits. Fish in a barrel, my friends, fish in a barrel.
Our search engine optimization service includes:
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Industry/keyword research
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Optimization of targeted landing pages
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Google site mapping
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Link baiting by creating original and compelling content
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Press Release Service
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Submission of your Website to search engines
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Search engine compliance review
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Monthly ranking and reporting
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Creating content to attract inbound links
Usability Testing
Enhance your website Effectiveness
Website usability is all about ensuring that your website visitor can find what they’re looking for or perform functions in an easy-to-understand way. It’s about knowing your customers and anticipating their needs.
If your website has been around for awhile, or was not designed by a professional, it would be advisable to have a review of its usability. If potential customers find a website inefficient, confusing, or difficult to navigate, they will simply leave and never think about returning. It’s a harsh reality.
We conduct a review of your existing Website to assess what can be done to improve its usability. The results of our usability testing help your company make critical website changes to create a better customer experience, improve sales and conversion rates, and stop your users from hitting the back button.
Email Marketing
Reach out to current and new customers
Email marketing is an effective tool for reaching out to new clients, as well as keeping in contact with old ones. We offer a complete e-mail marketing solution that handles the distribution and tracking of your email campaigns.
Our email marketing software, eMarketing Solution is Web-based and gives you a higher return on investment than traditional mail marketing. The software brings a variety of useful features including the ability to manage campaigns on your own (or we can do it for you), ease of use, and the ability to use a unique email design for each campaign.
The greatest advantages of email marketing are:
Keep In touch
Stay in contact with your customers on a regular basis by sending out exclusive offers, online promotions, company news, advice and information, or simply a regular newsletter. With our handy email marketing software, you can easily send effective emails that are appreciated by your customers and more importantly get a response.
Generate New Business
Email marketing is also a great way to generate new business. Through targeted email campaigns, you’re able to ensure that your message is received by people who are most likely to find it relevant and of interest
Real-time Response Tracking
Our advanced tracking technology allows every email sent to be tracked, providing important feedback on the effectiveness of your email marketing campaigns.
Every time the recipient clicks on a link from the email to your Website, their visit will be recorded. As a result, we can track the interest in your newsletter and the response of your customers.
OUR EMAIL MARKETING SYSTEM WILL TELL YOU:
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How many click-thrus did the email generate?
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Which email campaign was most viewed and responded to?
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Was the email opened?
Web Analytics
See Your visitors Through the Eyes of Your Website
Knowing how visitors are interacting with your website is a critical part of Internet marketing. Our Internet marketing team is certified in Google Analytics and utilizes other advanced tools to provide a holistic look at visitor behavior on your site. We do this to identify:
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Areas and content that increase (or decrease) the chances of a sale or conversion.
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Which marketing campaign is most effective at driving sales or conversions.
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If certain browsers or operating systems are having trouble accessing your content.
Analytics also allows us to establish a baseline at the beginning of your marketing campaign to compare against future dates. This allows you to see if your Internet marketing campaigns are improving the number of visitors, the time they spend on your site, the percent of visitors that convert to sales, and other vital metrics.
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